megha.
Product Designer
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MEGHA DIGRASE
Product Designer · 8+ years
currently
open to work
● remote
● full-time / contract
Fintech · Data · Security · SaaS
MD
about.txt
shipped work
concepts
contact.exe
Shipped Work
◆ Fintech  ·  2023
OneAndro — Loan Agent Platform
OneAndro

Designed a scalable loan management module for a distributed agent network in India, transforming fragmented workflows into a unified system that reduces friction and enables faster loan processing.

+30%
Conversion
50K+
Downloads
+40%
Productivity
◆ SaaS  ·  2022
Data Intelligence Tool
DataCorp

Designed a self-serve data platform to replace manual Excel-based workflows, enabling efficient access and management of large-scale datasets while reducing operational dependency.

60%
Faster counts
+30%
Lead conversion
◆ Cybersecurity  ·  2024
XDR Platform — Threat Intelligence
XDR

Designed a 0→1 XDR platform focused on simplifying how security teams monitor, investigate, and respond to threats through a unified, AI-powered system.

Time-to-decision
Threat visibility
about.txt
Megha Digrase
Hi, I’m Megha 👋
I design softwares.
Product Designer  ·  8+ years

I’m a computer engineer turned product designer. My focus is on transforming complex workflows into simple, human-centered experiences.

Over the years, I’ve worked with startups to large enterprises, contributing both as an individual contributor and as part of cross-functional teams. My experience spans industries like banking, fintech, cybersecurity, logistics, and entertainment — with successful global collaborations.

I take ideas from 0 → 1, build MVPs, and design end-to-end user journeys.

Product Design UX UI IA & Flows Stakeholder Mgmt 0→1 Products Cross Collaboration
Figma
Framer
Miro Miro
Claude Claude
View LinkedIn ↗
oneandro
Fintech.B2B.2023
OneAndro — Loan Platform

Designed a scalable loan management module for a distributed agent network in India, transforming fragmented workflows across multiple tools into a unified system that improves usability, reduces operational friction, and enables faster loan processing.

+30%
Conversion
+40%
Productivity
50K+
Downloads
OneAndro
Timeline
8 months
Role
Product Designer (Team of 5)
Tools
Adobe XD, Miro
Target Users
Financial Agents
Overview

Designing a Digital-First Loan Platform
for India’s Largest Agent Distribution Network

Andromeda Sales & Distribution is one of India's most established loan distribution companies, with a network of 25,000+ Direct Selling Agents (DSAs) spread across India. At that scale, the business had enormous reach. They wanted to create a unified digital experience for their agents.

The brief was to design OneAndro — a single mobile platform that could handle the entire agent workflow, from onboarding new customers to tracking loan approvals and earning payouts. The challenge was making sense of how information flows across multiple user roles — and how an agent completes end-to-end loan tracking from onboarding a customer to monitoring loan status.

My Role

I owned the product design process from
discovery to functional wireframes.

"My goal was to design a system where every action had a clear consequence, every role had a clear path, and every user — regardless of their tech comfort — could navigate confidently."
System UnderstandingMade sense of a genuinely complex architecture before touching any design tools

The stakeholders handed over a full product architecture spanning multiple user types, business rules, and regulatory requirements. I ran structured calls with the PM and business leads and spent the first weeks mapping what existed — no Adobe XD, no wireframes, just understanding the system.

Domain ResearchBuilt a domain glossary that became the team's shared language

Terms like "DSA," "KYC," "Bureau check," and "disbursement" had precise meanings in this world. I documented every term. The glossary became the shared vocabulary for the entire team and most of it went verbatim into the product's UI copy.

ArchitectureRestructured a multi-role architecture into a clear IA

I rebuilt the stakeholder architecture into a clean information architecture: what sections exist, how they connect, and what each user role can see and do. Role-based information scoping was designed into the IA from week one.

IterationRan multiple wireframe rounds — used as alignment tools, not deliverables

I shared clickable low-fidelity wireframes early and used stakeholder walkthroughs to surface business rule conflicts before engineering began. The KYC flow went through 3 full rounds before sign-off.

Discovery

Before any screen, I needed to understand
the real problem.

01Same data, entered three times.Agent enters in WhatsApp → operator re-enters in a spreadsheet → bank portal asks again. Every step added errors and wasted time.
02KYC had no feedback loop.Documents collected on paper, scanned, emailed. Rejections came back as generic errors — agents had no way to understand what failed or how to fix it.
03New agents dropped off immediately.The full product — all features, all lenders, all complexity — was visible on day one. Many agents gave up before submitting their first lead.
04One platform, different users.Tech-native agents in metros vs veteran advisors on mid-range Android in Tier 3 towns. The same product had to serve both without shortchanging either.
HMW — Design questions that shaped the work
design onboarding that guides a first-time agent without overwhelming them before their first submission?
give agents real-time visibility into their pipeline so following up feels effortless, not effortful?
collapse a 5-step, 3-tool document submission process into something an agent can complete on their phone in under 3 minutes?
give every role in the workflow real-time visibility — without exposing data they shouldn't see?
User Segmentation

Multiple roles. One thread:
less friction.

The platform served financial agents (DSAs) and several internal roles. Everyone needed to see what was happening — and what to do next.

Financial Agent (DSA)
Primary · Field
Needs: Submit leads and track status · Find the right lender fast · Minimal data re-entry
"Which bank should I approach — and has my application moved?"
Operations User
Internal · Back Office
Needs: Complete, clean submissions · Fast document verification · Audit trail on every lead
"Missing fields cost me 20 minutes chasing every agent."
Manager / Admin
Internal · Leadership
Needs: Pipeline visibility across teams · Faster approval decisions · Track agent performance
"I have 200 agents — I have no idea who needs help."
Competitor Analysis

What agents were using told us
where to design differently.

Competitor analysis
01The trust gap was the design gap.Every tool had a reliability problem. The most critical design task wasn't shipping features — it was building a platform that felt trustworthy at every interaction.
02Mobile wasn't a preference — it was the only option.Every agent worked on a mid-range Android device, often in the field. The interface had to work on a ₹8,000 phone with one hand free.
UX Vision & Goals

Simple enough for anyone.
Powerful enough for all.

"Design a mobile experience so clear and trustworthy that an agent with no prior CRM experience can submit their first lead application within 10 minutes of opening the app — and trust that it will reach the right lender."
Goal 01Reduce time-to-first-submission

Progressive disclosure — show only what the agent needs right now.

Goal 02Eliminate document re-entry

Enter data once. It flows through every downstream step.

Goal 03End-to-end status visibility

Every stage of a lead visible — no black boxes, no phone calls to check.

Goal 04One app, multiple roles

Each role sees only what's relevant to them — same underlying data, role-aware UI.

Goal 05Works for Tier 1 and Tier 3

Intuitive for first-time users; efficient for experienced ones.

Design Process

From architecture to
shipped screens.

Component AuditIdentifying reusable patterns across roles

Across 3 user types and dozens of screens, I identified shared UI patterns — status cards, form flows, action sheets — and consolidated them into reusable components to ensure consistency and reduce design debt.

Visual HierarchyPriority-first layout decisions

Every screen was designed around the agent’s primary action at that moment. Secondary data was available but visually subordinate. This reduced cognitive load in the field where agents are often distracted.

Error & Edge StatesDesigning for failure, not just success

Network errors, incomplete KYC, and bureau check failures are common in the field. Every major flow has a defined error state, a recovery path, and inline guidance — designed to prevent agents from abandoning a lead.

Iteration Cadence3 full rounds of stakeholder review

The KYC and pipeline flows each went through 3 full review cycles. Feedback came from product, compliance, and operations leads. Each round tightened scope and sharpened the UI.

Dev HandoffAnnotated specs · Component notes

Handoff included annotated Figma screens, component usage notes, spacing specifications, and clear state documentation for complex components like the pipeline status chips.

User Journey

Mapping the agent journey —
pain to design response.

Mapping the full agent journey — what agents were doing, thinking, and experiencing before OneAndro, and the specific design response at each stage. This map anchored every wireframe.

User journey map
Key Design Decisions

What we built &
why it works.

Progressive onboarding
01 · Progressive Onboarding New agents see only what they need for their first task
Get signed up, verify identity, submit one lead. The product catalogue and advanced features reveal as the agent progresses.
↓ Drop-off During Registration
Lead capture
02 · 3-step Lead Capture with OTP Minimal 3-step flow — basic info, OTP, product interest
OTP validation at entry reduced invalid leads before they polluted the pipeline.
↓ Invalid Leads in Pipeline
KYC flow
03 · Self-Guided KYC Flow Reimagined KYC as a transparent, self-guided process
Real-time validation, document previews, and a visible progress tracker. Clear feedback loops eliminated confusion-driven failed submissions.
↑ KYC Completion Rate
Pipeline dashboard
04 · Status-Grouped Pipeline Dashboard Real-time snapshot of entire pipeline — organised by stage
New, in-progress, approved, disbursed. Agents went from zero visibility to full clarity in one screen.
↑ Agent Follow-up Rate
Localisation
05 · Language Localisation Framework Regional language switching from day one
Crucial for Tier 2/3 adoption where English proficiency couldn't be assumed, and for building trust with older agents.
↑ Tier 2/3 Adoption
Impact

Measurable outcomes from the live product — validating that the design decisions translated into real-world impact.

+30%
Lead Conversion Rate
+40%
Agent Productivity
+20%
Customer Retention
25K+
Target Users — Financial Agents
50K+
Downloads

* Metrics referenced from publicly available sources and industry reports. Specific figures may vary.

Learnings

What this project
taught me.

1
Digital transformation is about workflow redesign

The most impactful decisions weren't about screens. They were about information architecture, role boundaries, and eliminating redundancy in the underlying process.

2
Empowering agents increases business growth

Designing for non-tech-savvy agents in smaller cities forced us to remove jargon, reduce steps, and add feedback at every point. The experienced agents loved it too.

3
Wireframes are your best stakeholder alignment tool

A flow diagram is abstract. A clickable wireframe is real. Running walkthroughs early is the single highest-leverage investment in any product design process.

datacorp
SaaS.2022
Data Intelligence Tool

Designed a self-serve data platform to replace manual Excel-based workflows, enabling efficient access and management of large-scale datasets while reducing operational dependency.

60%
Faster counts
+30%
Lead Conversion
Timeline
5 months
Role
Lead Designer
Tools
Adobe XD
Target Users
Businesses & Marketers
Overview

From Excel sheets to
a self-serve data platform.

The client operated a large-scale marketing data platform serving businesses and marketers. Despite having extensive data available, access was entirely manual — sales teams managed every request through Excel sheets, filters were applied inconsistently, and customers needed a support rep to complete even a basic list pull. The goal was to build a self-serve web platform that puts the full power of the data directly in users' hands, without friction.

My Role

Full ownership — from discovery and IA through
wireframes, UI, and stakeholder walkthroughs.

Stakeholder AlignmentUnderstanding the full product scope before design

The sales and product teams had very different mental models of how the platform should work. I ran structured calls to map the gaps before any design work began.

Domain ResearchBuilt a data vocabulary used by the whole team

Terms like "suppression," "count," "list pull," and "deduplication" had specific meanings here. I documented them all — it shaped both the IA and the UI copy directly.

IA & User FlowsTwo user types, one coherent platform

Marketing managers and resellers had fundamentally different needs and workflows. I designed an IA that served both without forcing either into an uncomfortable experience.

Discovery

Understanding
the existing chaos.

"There wasn't a single system — just a web of Excel sheets, each managed differently by different teams."
HMW — Design questions that shaped the work
let users explore and filter data independently — without relying on a rep to recalculate every change?
bring suppression into the main workflow so it's never skipped or forgotten?
give users transparent pricing at every step so the purchase decision feels confident — not risky?
design a guided flow that works for both first-time buyers and experienced resellers running counts daily?
User Segmentation

Two users. One platform.
A shared frustration.

User personas
Marketing Manager
Primary · End User
Needs: Build targeted lists by demographics · See real-time counts as filters are applied · Understand pricing before committing
"I need the right audience segment by Thursday. I can't wait for someone to run this for me."
Reseller / Agency
Power User · High Volume
Needs: Run multiple counts quickly for different clients · Save and revisit past filter configurations · Bulk purchase with minimal friction
"I run 20+ counts a week. Every extra step is overhead I'm eating into my margin."
UX Vision & Goals

Guided enough for first-timers.
Fast enough for pros.

"A marketing manager with no prior experience should be able to select a database, apply filters, add suppressions, view a count, and purchase their list — in a single, unassisted session."
Goal 01Real-time count feedback

Count updates live with every filter change. No waiting. No recalculation requests to a rep.

Goal 02Suppression in the main flow

Not a side step. Built into the journey so it's never skipped.

Goal 03Transparent pricing throughout

Cost visible at every step — before the user commits to anything.

Goal 04Saved reports and history

Power users can revisit, duplicate, or modify past counts without starting from scratch.

User Journey

What users were doing before
showed us where to design better.

User journey
Two Iterations

Two iterations.
One better outcome.

Iteration 01 — Guided, Step-Based FlowRevised

A structured multi-step process from database to purchase. Helped first-time users but felt too rigid for experienced ones. Added friction for users managing multiple lists daily.

Iteration 02 — Unified Dashboard FlowShipped

A dashboard-style experience where users manage counts, filters, reports, and history from one interface. Balanced guidance and flexibility for both new and power users.

Key Design Decisions

Center Stage layout.
Scannability first.

Center Stage layout
01 · Center Stage Layout Live count always visible — regardless of which panel is open
With 598 consumer filters, the live count had to be permanently foregrounded. Never hidden, always updating. Users always knew where they stood.
↑ Task Completion Speed
Wireframes
02 · Low-fidelity Wireframes Structure, flow, and interactions validated before hi-fi
Working with another designer, we created low-fidelity wireframes to validate structure and flow before any visual design. Key structural decisions caught early.
↓ Rework at Hi-fi Stage
Design system
03 · Design System Component library built before the first hi-fi screen
Shared component library and style guide ensured consistency across the full platform and sped up design and developer handoff significantly.
↑ Design Consistency
Impact

Measurable outcomes from the live product.

60%
Faster Counts
+30%
Lead Conversion
Learnings

What this project
taught me.

1
First solution is a hypothesis

Iteration 1 wasn't a failure — it taught me exactly what to fix, at wireframe stage, before any hi-fi work.

2
Edge cases reveal design stress

Designing for the power user (reseller) improved the experience for first-timers too. Edge cases force structural clarity that benefits everyone.

3
"Steps users forget" are design problems

Suppression was skipped for years because the design made it forgettable. Moving it in-flow fixed it overnight.

xdr.casestudy
Cybersecurity · Enterprise · 2024
XDR Platform — Threat Intelligence

Designed a 0→1 XDR (Extended Detection and Response) platform focused on simplifying how security teams monitor, investigate, and respond to threats through a unified, AI-powered system.

Time-to-decision
Threat clarity
XDR Platform
Timeline
4 months
Role
Product Designer (Founding Team)
Tools
Figma, ChatGPT
Target Users
SOC Analysts & Security Teams
Overview

Designing the MVP for a B2B
autonomous XDR platform.

A cybersecurity client needed a 0→1 XDR (Extended Detection and Response) platform for enterprise SOC teams. The goal: a single unified interface for threat detection, investigation, and response.

B2B
Product Type
MVP
Scope
0→1
Built From
Tight Deadline
Problem

SOC analysts were losing time
across fragmented tools.

Security teams were juggling multiple tools — separate dashboards for threat detection, investigation, and response. Context got lost between switches, alert fatigue was high, and decisions were slow.

🚨
Alert Fatigue
Hundreds of alerts daily with no smart prioritisation. Everything looked equally urgent.
🔗
Tool Fragmentation
Analysts switching between detection, visualisation, and response tools, losing context each time.
🔍
No Investigation Flow
Tracing an incident from detection to root cause required manual effort across disconnected data sources.
“Analysts need to go from alert to action in under 5 minutes. Every screen that makes them think twice is a problem.”
Scoping the MVP

Deciding what ships in Phase 1 —
and what waits.

Given the tight deadline, scoping the MVP required a system design approach. Before committing to any feature, I mapped how each feature connected to others — which screens were dependencies for other screens, which flows shared components, and which features couldn’t function without something else being built first. This dependency map became the backbone of the Phase 1 decision. The founders then cross-referenced it against what was business-critical for their enterprise buyers, and together we landed on the final list.

PHASE 1 — MVP
Alert dashboard & triage
Incident investigation view
Threat visualisation dashboard
Threat search interface
Rule engine
Design system + branding
PHASE 2 — LATER
Multi-tenant management
Advanced reporting
Role-based access controls

The final list was decided together with the founders — they knew what enterprise buyers expected at launch, I knew what could be realistically designed well in the timeline.

Design

Wireframes → System → UI →
shipped screens.

I started with low-fidelity wireframes and walked the client through every flow before moving to high-fidelity. The goal was alignment on structure before investing in polish.

Wireframes
Client Walkthrough
Design System
Full UI
Branding
Core Screen
Alert Dashboard

Severity-grouped triage view. Enough context per row to act without opening the alert.

Core Screen
Investigation View

Timeline-based incident flow. Detection → root cause, all in one scrollable panel.

Core Screen
Threat Visualisation

Dashboard showing active threats, lateral movement, and attack surface across the environment.

Core Screen
Search Interface

Query-based threat hunting across the full data corpus. Built for analysts who know what they’re looking for.

Core Screen
Rule Engine

Policy-driven detection rules. Analysts define conditions; the system acts when thresholds are met.

The design system was built dark-mode first — analysts work in low-light environments for long shifts. Every component was designed for scannability under pressure: clear severity hierarchy, minimal chrome, high signal-to-noise ratio.

Dev Collaboration

Stayed involved —
before, during, and after handoff.

Before locking designs, I sat with the dev team to understand technical feasibility — data refresh rates, backend constraints, what could realistically be built in the timeline. Some screens needed rethinking. Knowing early saved us from painful revisions later.

👥
Pre-handoff: Feasibility review with engineers before finalising
📄
Handoff: Figma specs & component notes
🔧
Post-handoff: Stayed involved through build — adjusting specs, reviewing implementation

Also helped with branding — logo, visual identity, colour story. The client wanted something that felt enterprise-grade but approachable.

Impact

MVP shipped — a full XDR platform
security teams could actually use.

We went from zero to a working product — design system, full UX & UI across all core screens, branding, and dev-ready specs. The platform unified detection, investigation, and response into one experience.

Time-to-decision
Threat Visibility
Alert Fatigue
concepts/ — AI & Side Projects
✦ AI-Built · Figma Make-a-thon · 2025
Aurora — Digital Watercolor Studio
Aurora

Built end-to-end with AI using Figma Make during the Figma Make-a-thon. Watercolor paintings in the browser — brushes, blending, canvas controls.

Try Aurora live ↗
◆ Motion Design · Dashboard · 2024
Dashboard KPI — Motion Design Concept

Motion design concept to highlight critical KPIs — ensuring vital data grabs attention without overwhelming. Micro-interaction driven.

Watch concept ↗
◆ Concept Study · UPI · 2023
Digital Payment

A concept feature within a Digital Wallet for adding the cost of a product bought at the last minute. Reduces payment friction.

LinkedIn ↗
digital payment — concept study
◆ Personal Concept  ·  2023

Concept Study — UPI Wallet:
Adding a Last-Minute Purchase Amount

Introduction

A concept design feature within Digital Wallet for adding the cost of a product bought at the last minute.

Overview

While using a UPI wallet to make in-store payments, I observed a recurring pain point: when customers add an additional product at the last minute, they need to re-enter the entire payment amount. This small friction creates cognitive load and disrupts the checkout flow.

This concept aims to streamline the experience by allowing users to add the payment amount directly inside the UPI interface — making digital transactions faster, more human, and closer to how we naturally handle money in real life.

Problem

Today's UPI payment flow assumes the total amount is known upfront. However, in real purchase scenarios — especially in grocery stores, pharmacies, and local shops — the total often changes at the last moment.

OBSERVED ISSUES
  • Users must delete and re-enter the entire amount after adding one more item
  • Merchants need to re-calculate total manually
  • Increased waiting time for others in the queue
  • Friction in an otherwise fast and seamless payment journey
User Journey (Before vs. After)
User journey before vs after
Trigger Moment

This idea originated from a personal incident. I had already entered an amount into my UPI app and was about to pay when I picked up one more product. I had to delete the entered value, wait for the merchant to calculate the new total, and re-enter the amount manually. I noticed similar behavior among other customers in multiple shops.

“Why can't I just add ₹15 more directly instead of starting over?”
Proposed Solution
Proposed solution

A “+” button inside the digital wallet interface itself, allowing users to add amounts directly without re-entering the full total.

Impact
IF IMPLEMENTED, THIS FEATURE CAN:
  • Save 5–10 seconds per new item transaction
  • Make UPI experience more human-centered for real-world use cases
  • Reduce transaction friction for users and merchants
  • Improve trust through visible arithmetic transparency
  • Closer alignment between digital and physical payment behaviours
Outcomes
Outcomes
Constraints & Considerations

Despite its usefulness, this feature may not exist yet in leading UPI apps due to:

  • UPI regulation & compliance
  • Security considerations
  • Design simplicity — adding elements to payment screen could distract from core goal
Next Steps
  • 1. Validate with merchants: Conduct field tests with local shop owners to understand how often totals change
  • 2. System integration: Explore how this fits into current payment architecture
  • 3. Future scope: Extend to support basic arithmetic (+, −, ×, ÷) for flexible calculations
Reflection
“This exploration reminds me that even the smallest moments — like adding ₹15 for an extra item — can uncover deep usability gaps. By observing real behaviours and designing for micro-frictions, we can make digital payments feel more natural and effortless.”
View original LinkedIn post ↗
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